Activity 5: Memorable images (VC)

The purpose of this activity is to list and discuss the visual aspects of images that come to mind when we think about the following:

1. Art Work                      2. Musical Performer                    3. Advertisement

1. Art work

turquoise-marilyn-62

 

Marilyndiptych

I really like this art work created by an American Pop Artist known as Andy Warhol (Andrew Warhola). Andy was using a process called screen-printing:

In August 62 I started doing silkscreens. I wanted something stronger that gave more of an assembly line effect. With silkscreening you pick a photograph, blow it up, transfer it in glue onto silk, and then roll ink across it so the ink goes through the silk but not through the glue. That way you get the same image, slightly different each time.” AW

It was a very original idea and very interesting choice of colours used together. This was made from a picture originally shot in 1953 by Gene Korman for the movie Niagara. The series has fifty photos while 25 are coloured and 25 black and white. This work has been created shortly after Marylin’s death and interpreted as the contrast between her life and deaths (life is coloured and death is black and white). This painting has been named as the third most influential art work of modern art in the Guardian survey published in December 2004.

2. Musical Performer

First thing that comes to my mind is a cover photo of the magazine Rolling Stones when I think about a powerful image of a musical performer. The one that I remember the most is the one of Janet Jackson published in 1993 when Janet was 24 years old.

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This image was very provocative and that is what this magazine likes (if you think of other covers like the Pope or Yoko Ono with John Lenon who is naked and was shot few hours later, etc.). It is black and white which takes away any distraction by colours of the photo and only focuses on the theme. It creates curiosity about whose are these hands. It provokes by its part nudity and sexappeal. This is also controversial as it was not shot as picture for the album cover but its one pf the photos taken by Patrick Demarchelier for new Janet’s album that was to be very sexually charged. This image has been so famous that it got recreated by other as a photo or picture or caricature.


images (1) jsc1hTeyanna-Taylor-Recreates-Janet-Jackson-Rolling-Stone-Cover5-500x389

 

3. Advertisement

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This photo of a Czech born top model Eva Herzigova became very famous when it got placed on a billboard and started to stop traffic in the streets of London – it was said that this photo has caused crashes of cars. It was then named as the most iconic outdoor advertisement of all times and won a tenth place in a competition “Poster of the Century. Also in this photo the colours are subtle and it was cropped in an interesting way to place the bra in the middle of the photo. It is very clean photo. It creates a bit of curiosity about its background – it looks like Eva is standing in front of a glass or window (maybe a store).


 

Links to resources for information and photos:

http://www.artquotes.net/masters/warhol_andy/turquoise-marilyn-1962.htm

http://www.webexhibits.org/colorart/marilyns.html

http://en.wikipedia.org/wiki/Andy_Warhol

http://www.musedmagonline.com/2012/07/teyana-taylor-mimics-janet-jacksons-iconic-rolling-stone-cover-dope-or-joke/

http://countergeek.blogspot.com.au/2010/09/janet-jackson-rolling-stone-cover-1993.html

http://theentertainmentnut.wordpress.com/2012/04/13/gimmicks-of-yesteryear-the-13-variant-covers-of-gen-13-1/

http://www.oohlalablog.com/celebrity-style/2012/07/teyanna-taylor/

http://metro.co.uk/2011/03/30/wonderbra-poster-featuring-eva-herzigova-named-most-iconic-ad-647530/

http://en.wikipedia.org/wiki/Wonderbra

Activity 4: Gestalt Portrait (VC – Visual Communication)

Gestalt psychology was established by three German psychologists in 1910 (Max Wertheimer, Kurt Koffka and Wolfgang Köhler). It is also called a theory of mind and brain. In 1910 Max Wertheimer (a Czech born psychologist) was the first who started to examine the phenomenon of the matter of perception while going on a train watching flashing lights. He has hired two younger psychologists Koffka and Köhler and they began to work together (only suspended their cooperation during the Wolrd Was I.). Gestalt psychology is examining human perception of the picture as a whole instead of breaking it down into partial components. So when we see a picture, firstly we see it as a whole and after that we will start breaking it down into pieces. It is crucial for a good designer to understand this phenomenon and it is important to bear in mind the complex totality of elements. This is important in arts, design (for example when creating a logo, etc.) and also in photography as for all of these it is important to understand what will be the first impression of an object (photo, picture) to the viewer.

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http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-principles-and-design/

This is an amazing example of Gestalt Portrait. We all can see a profile of an old man face at first. But when you look at this picture more closely, it is a man and woman with a small infant standing in front of large gateway.

And here is my example of Gestalt Portrait made of small elements that are of similar nature (fruit & vegetables). The first thing you see is a face, not particular types of fruit and vegetables. After the first look our mind starts breaking down the details of the photo, but it is the first impression that matters.

Gestalt-2

Photo copyrighted @ Gina D Photo Pty Ltd 2014

Activity 3: Space, time key and colour – Angles/Point of view in Photography (VC)

The objective of this activity is to enhance the awareness of how the “point of view” changes the narrative and overall impact of the resulting image. This will be presented by taking a different series of photographs of an object in all axes: up, down, left, right, forward and back, plus applying pitch and yaw.

Different angles have a very large impact on the perception of the subject. It has a effect on the story the photo is telling. Also we (humans) can see the world as three dimensional, but in a photography we are capturing the subject in two dimensional and this is when using different angles might be helpful to refine the perception of the image. There are six different angles of the tape dispenser below from different angles.

1. Back and right

shoes-VC3-(487-of-49)

This photo has been taking by placing the shoe (tape dispenser) in the back to get the whole reflection and seeing the right side of the shoe. It gives a great angle to see the shape of the subject but it is not obvious immediately it is a tape dispenser. Direct (eye level in portrait photography) is a standard way of shooting a photo.

2. Forward and up

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This photo has been taking from below and forward (very close to the subject). This emphasizes the whole subject by shortening the focal length. The subject now cover major part of the image and the shoe seems much larger then it is as the photo is taken from below. You would hardly guess now this is a tape dispenser unless paying attention to the details of the shoes for some time.

3. Down

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When taking a photo of the subject from above, we now clearly have displayed it is a tape dispenser and also it does not look like a large shoe now as the subject appears much smaller.

4. Left

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This image shows the shoe from its left side and back side so it emphasizes the heel which now looks a bit longer. It is taking straight at the shoe from a bit above, so the shoe does not appear as big.

5. Pitch

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The fifth image has been taken by tilting the camera a bit down at the subject. It is not as significant as looking down at the subject but it again gives a better perspective of what is this subject and its real size. We can easily tell it is a tape dispenser which is not very large, definitely not a shoe size, just the emphasize is not as strong. Opposite effect would be created by tilting the camera from below the subject. So when shooting a portrait of a person, if we want to accent the power of the person, we would shoot a bit from below. By taking a photo from above a person we are putting them in a bit of diminished.

6. Yaw

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Adding a yaw to the photo helps us to create a dramatic photo. It can get the attention and create a curiosity of the viewer.

© All photos are copyrighted by Gina D Photo Pty Ltd

www.ginadphoto.com

Activity 2: Framing and Rule of Thirds in Photography (VC)

Image

Rule of thirds is one of the main rules used in arts and photography. This rule has been introduced in the 18th century by John Thomas Smith in his book called Remarks on Rural Scenery. He is describing the balance of the picture and how light and dark parts of the picture should be harmonized. From his point of view, in a landscape picture, 1/3 of the picture would be represented by the ground or water and remaining 2/3 would be filled with sky. The bottom part (ground and water) is then also divided by the Rule of Thirds where 1/3 is represented by ground (land) and remaining 2/3 by the water.

Basically, with the Rule of Thirds, the picture / photograph is divided by 4 lines – two horizontally and two vertically which split the picture into 9 grids. The points of interest should be placed on one of the intersections or combination of intersections.

For example in seascape / landscape photography you have to decide if your main focus is the sky or the land / water. If the focus is on the sky, then the horizon should be placed close to the upper third and on the contrary, if the main focus is the water then you should be placing the horizon closer to the lower third of the photograph.

IMG_9283rules-of-thirdsIn portrait photography, the same rules apply. When you take a portrait, you should be following the guidelines also, your subject should be placed on the intersections (2 or 4) where the top two could be where the eyes of the subject are. You can place your subject on two intersections on the left third of the picture, if you are taking a landscape photo having the person placed on the left/right on the points of interest.

© Gina D PhotoYou should always prevent to divide the picture in two half right in the center and placing your point of interest in the middle on no intersections. It creates a very static picture without tension and interest. The theory is that our eye is naturally inclined to those points of interest created by diving picture by the rule of thirds.

Below is an example of a picture (product photography) with a composition that is a typical example of breaking the rule of thirds by placing the subject in the center avoiding any interaction with the points of interests. Second photo has been taken with the respect to rule of thirds by placing the product on the intersection.

© Gina D photo© Gina D Photo© All photos are copyrighted by Gina D Photo Pty Ltd

Activity 1: Line and Shape in Photography (VC)

This activity is about defining how lines and shapes help to draw attention to the subject on the photo, make it more structured and organized.

(These photo have not been edited/enhanced)

LEAD LINE:

Lead line should be a defined line which your eye can follow on a photo to the subject. It is a very powerful technique that helps to get the attention of the viewer to the point of interest in the picture. It is like a visual trick to draw the viewer into the photo like he was in the three-dimensional space as photographic images are two dimensional. This trick is commonly used in landscape photography.

As an example I would like to use two shots I currently took during my trip to South Island in New Zealand (February 2014) as it shows two different approaches to an use of a lead line. I also prefer to use these photos as I my main goal during my trip was taking some new presentable landscape photos because New Zealand provides absolutely amazing views. It will be only photos from this trip I took with my husband and also my No.1 photography assistant who helps me a lot with my work – someone needs to carry all the equipment around, right? 🙂 But my husband is also the secret behind managing most of the technical issues around the photo studio. All of these photos has been chosen from a series of photos when I was trying to get the best result and tried to shoot the subjects from different angles while creating structured photos using all these below mentioned shapes. That’s why they can be used for this activity.

One example is a lead line by a road that lead to the mountains far away. The road gets the viewers attention as first and lead the eye to the magnificent natural phenomenon clouds falling down the mountains like a water.www.ginadphoto.comMy second example is also a photo from New Zealand, a popular landscape photography theme – a lighthouse. This lighthouse had a small fenced wooden bridge which created a great lead line to draw the attention to the lighthouse.

© Gina D PhotoV SHAPE:

V shape is also used to draw the attention of the viewer to a particular subject, but usually the subject is in that shape. This photo has been taking during the boat trip around the Milford Sounds. Using shapes in out picture also shows the structure and organization of the photo. Giving our photo a primary shape (L & V etc.) helps us to create some stability and regularity within our photo. © Gina D PhotoL SHAPE:

© Gina D PhotoThere are two L shape and most probably more you can find it this photo. The sky gives a great contrast with the building and the shape stands out even more. Shooting this photo from the bottom with wide angle provided much more interesting view of the building and creates a better sense of its shape / high. It was taken in a small village called Oamaru.

DIAGONALS:

© Gina D PhotoLast photo was taken when leaving the interesting phenomenon Moeraki Boulders at Koekohe Beach, NZ. I saw this beautiful fence used for supporting these beautiful flowers to grow.

Diagonals work just is a similar way as the other shapes mentioned above. The give a structure to the picture drawing the viewers attention. Flower itself would be a bit boring theme but with the diagonal fencing it is more interesting and structured. The lines do not have to be actual lines in the photo, they could just be fencing like in this photo, but also shapes created by roads, buildings, trees, rivers etc. Diagonal lines can give a photo a different perspective. Also you have to be careful to keep the structure in the photo and do not make it chaotic and confusing by creating lots of lines. Remember that the main purpose is to draw the attention the point of interest of your photo and accentuate it.

All photos are copyrighted © Gina D Photo

My first blog….

The purpose of this blog is to post my weekly assignments during my studies at CATC Design School where I study 2 years course ending with Diploma of Photo Imaging.

More photos from my work are available on my website: www.ginadphoto.com