Activity 4: Gestalt Portrait (VC – Visual Communication)

Gestalt psychology was established by three German psychologists in 1910 (Max Wertheimer, Kurt Koffka and Wolfgang Köhler). It is also called a theory of mind and brain. In 1910 Max Wertheimer (a Czech born psychologist) was the first who started to examine the phenomenon of the matter of perception while going on a train watching flashing lights. He has hired two younger psychologists Koffka and Köhler and they began to work together (only suspended their cooperation during the Wolrd Was I.). Gestalt psychology is examining human perception of the picture as a whole instead of breaking it down into partial components. So when we see a picture, firstly we see it as a whole and after that we will start breaking it down into pieces. It is crucial for a good designer to understand this phenomenon and it is important to bear in mind the complex totality of elements. This is important in arts, design (for example when creating a logo, etc.) and also in photography as for all of these it is important to understand what will be the first impression of an object (photo, picture) to the viewer.

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http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-principles-and-design/

This is an amazing example of Gestalt Portrait. We all can see a profile of an old man face at first. But when you look at this picture more closely, it is a man and woman with a small infant standing in front of large gateway.

And here is my example of Gestalt Portrait made of small elements that are of similar nature (fruit & vegetables). The first thing you see is a face, not particular types of fruit and vegetables. After the first look our mind starts breaking down the details of the photo, but it is the first impression that matters.

Gestalt-2

Photo copyrighted @ Gina D Photo Pty Ltd 2014

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