Activity 5: Memorable images (VC)

The purpose of this activity is to list and discuss the visual aspects of images that come to mind when we think about the following:

1. Art Work                      2. Musical Performer                    3. Advertisement

1. Art work

turquoise-marilyn-62

 

Marilyndiptych

I really like this art work created by an American Pop Artist known as Andy Warhol (Andrew Warhola). Andy was using a process called screen-printing:

In August 62 I started doing silkscreens. I wanted something stronger that gave more of an assembly line effect. With silkscreening you pick a photograph, blow it up, transfer it in glue onto silk, and then roll ink across it so the ink goes through the silk but not through the glue. That way you get the same image, slightly different each time.” AW

It was a very original idea and very interesting choice of colours used together. This was made from a picture originally shot in 1953 by Gene Korman for the movie Niagara. The series has fifty photos while 25 are coloured and 25 black and white. This work has been created shortly after Marylin’s death and interpreted as the contrast between her life and deaths (life is coloured and death is black and white). This painting has been named as the third most influential art work of modern art in the Guardian survey published in December 2004.

2. Musical Performer

First thing that comes to my mind is a cover photo of the magazine Rolling Stones when I think about a powerful image of a musical performer. The one that I remember the most is the one of Janet Jackson published in 1993 when Janet was 24 years old.

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This image was very provocative and that is what this magazine likes (if you think of other covers like the Pope or Yoko Ono with John Lenon who is naked and was shot few hours later, etc.). It is black and white which takes away any distraction by colours of the photo and only focuses on the theme. It creates curiosity about whose are these hands. It provokes by its part nudity and sexappeal. This is also controversial as it was not shot as picture for the album cover but its one pf the photos taken by Patrick Demarchelier for new Janet’s album that was to be very sexually charged. This image has been so famous that it got recreated by other as a photo or picture or caricature.


images (1) jsc1hTeyanna-Taylor-Recreates-Janet-Jackson-Rolling-Stone-Cover5-500x389

 

3. Advertisement

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This photo of a Czech born top model Eva Herzigova became very famous when it got placed on a billboard and started to stop traffic in the streets of London – it was said that this photo has caused crashes of cars. It was then named as the most iconic outdoor advertisement of all times and won a tenth place in a competition “Poster of the Century. Also in this photo the colours are subtle and it was cropped in an interesting way to place the bra in the middle of the photo. It is very clean photo. It creates a bit of curiosity about its background – it looks like Eva is standing in front of a glass or window (maybe a store).


 

Links to resources for information and photos:

http://www.artquotes.net/masters/warhol_andy/turquoise-marilyn-1962.htm

http://www.webexhibits.org/colorart/marilyns.html

http://en.wikipedia.org/wiki/Andy_Warhol

http://www.musedmagonline.com/2012/07/teyana-taylor-mimics-janet-jacksons-iconic-rolling-stone-cover-dope-or-joke/

http://countergeek.blogspot.com.au/2010/09/janet-jackson-rolling-stone-cover-1993.html

http://theentertainmentnut.wordpress.com/2012/04/13/gimmicks-of-yesteryear-the-13-variant-covers-of-gen-13-1/

http://www.oohlalablog.com/celebrity-style/2012/07/teyanna-taylor/

http://metro.co.uk/2011/03/30/wonderbra-poster-featuring-eva-herzigova-named-most-iconic-ad-647530/

http://en.wikipedia.org/wiki/Wonderbra

Activity 4: Gestalt Portrait (VC – Visual Communication)

Gestalt psychology was established by three German psychologists in 1910 (Max Wertheimer, Kurt Koffka and Wolfgang Köhler). It is also called a theory of mind and brain. In 1910 Max Wertheimer (a Czech born psychologist) was the first who started to examine the phenomenon of the matter of perception while going on a train watching flashing lights. He has hired two younger psychologists Koffka and Köhler and they began to work together (only suspended their cooperation during the Wolrd Was I.). Gestalt psychology is examining human perception of the picture as a whole instead of breaking it down into partial components. So when we see a picture, firstly we see it as a whole and after that we will start breaking it down into pieces. It is crucial for a good designer to understand this phenomenon and it is important to bear in mind the complex totality of elements. This is important in arts, design (for example when creating a logo, etc.) and also in photography as for all of these it is important to understand what will be the first impression of an object (photo, picture) to the viewer.

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http://www.instantshift.com/2011/09/19/the-close-relationship-between-gestalt-principles-and-design/

This is an amazing example of Gestalt Portrait. We all can see a profile of an old man face at first. But when you look at this picture more closely, it is a man and woman with a small infant standing in front of large gateway.

And here is my example of Gestalt Portrait made of small elements that are of similar nature (fruit & vegetables). The first thing you see is a face, not particular types of fruit and vegetables. After the first look our mind starts breaking down the details of the photo, but it is the first impression that matters.

Gestalt-2

Photo copyrighted @ Gina D Photo Pty Ltd 2014

Activity 3: Space, time key and colour – Angles/Point of view in Photography (VC)

The objective of this activity is to enhance the awareness of how the “point of view” changes the narrative and overall impact of the resulting image. This will be presented by taking a different series of photographs of an object in all axes: up, down, left, right, forward and back, plus applying pitch and yaw.

Different angles have a very large impact on the perception of the subject. It has a effect on the story the photo is telling. Also we (humans) can see the world as three dimensional, but in a photography we are capturing the subject in two dimensional and this is when using different angles might be helpful to refine the perception of the image. There are six different angles of the tape dispenser below from different angles.

1. Back and right

shoes-VC3-(487-of-49)

This photo has been taking by placing the shoe (tape dispenser) in the back to get the whole reflection and seeing the right side of the shoe. It gives a great angle to see the shape of the subject but it is not obvious immediately it is a tape dispenser. Direct (eye level in portrait photography) is a standard way of shooting a photo.

2. Forward and up

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This photo has been taking from below and forward (very close to the subject). This emphasizes the whole subject by shortening the focal length. The subject now cover major part of the image and the shoe seems much larger then it is as the photo is taken from below. You would hardly guess now this is a tape dispenser unless paying attention to the details of the shoes for some time.

3. Down

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When taking a photo of the subject from above, we now clearly have displayed it is a tape dispenser and also it does not look like a large shoe now as the subject appears much smaller.

4. Left

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This image shows the shoe from its left side and back side so it emphasizes the heel which now looks a bit longer. It is taking straight at the shoe from a bit above, so the shoe does not appear as big.

5. Pitch

shoes-VC3-(497-of-49)

The fifth image has been taken by tilting the camera a bit down at the subject. It is not as significant as looking down at the subject but it again gives a better perspective of what is this subject and its real size. We can easily tell it is a tape dispenser which is not very large, definitely not a shoe size, just the emphasize is not as strong. Opposite effect would be created by tilting the camera from below the subject. So when shooting a portrait of a person, if we want to accent the power of the person, we would shoot a bit from below. By taking a photo from above a person we are putting them in a bit of diminished.

6. Yaw

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Adding a yaw to the photo helps us to create a dramatic photo. It can get the attention and create a curiosity of the viewer.

© All photos are copyrighted by Gina D Photo Pty Ltd

www.ginadphoto.com